So, yeah, here’s what I do (I’m talking as me now, btw; not the weird ‘third person’ thing):

For six years, I was Head of Content at MUNDIAL—an award-winning publisher and creative agency—and did everything from editing magazines to directing TVC. Along the way, I helped usher in innovative ways of telling football stories that matter through channels that impact culture. Oh, and David Beckham said one piece I wrote made him cry.

Then, in the summer of 2021, I was freelance for a bit, consulting for football clubs and businesses large and small. I became Head of Brand at AC Momento, a start-up football auction house and digital archivist, in January 2022. My role was to communicate brand authenticity in a very sensitive market through a storytelling strategy focused on tone and authenticity. Working with the biggest clubs in the world and some of the best players of all time, things went well. Messi liked it. Which is good enough for me.

For almost a decade I’ve created deep emotional connections between content and audiences in a way that lasts, understanding where to find true fans (and how to keep them), and how they buy into empathy and brand ethos. Helping brands tell better stories and telling a few of my own along the way.

And, yeah, like I said, now I’m freelance. You should probably drop me an email. 🍻