Sam Diss (b. 1991) is a strategist and writer, born (and based) in East London. He is a long-suffering West Ham fan.

For over a decade, I’ve mostly worked in (and around) sports, helping values-led brands, organisations, and campaigns earn the attention they deserve. Over the years I’ve developed a track-record of creating lasting connections through story-first strategies that don’t rely on gimmicks or paid-media. Because at the end of the day: people buy stories, not products.

You can see my portfolio here.

Occasionally, I’ll interview the world’s best football players for GQ or I’ll make David Beckham cry or maybe I’ll write something like The English Disease, an award-winning audio documentary series about the lasting legacy of football hooliganism on the British psyche.

It’s either/or, really.