Writing.
‘‘Football keeps talking when it should be listening’
On the importance of fan engagement in modern sport
— ‘Why Are You Like This?’ newsletter, Sep 2023
‘How this restaurant used brand storytelling to go from a local legend to a national institution’
On Forza Win, natural wine, Paninaro, design identity, and creative direction
— WePresent, Sep 2023
‘Football’s search for meaning’
On storytelling, brand strategy, & creating value beyond league tables
— ‘Why Are You Like This?’ newsletter, Aug 2023
‘Nostalgia in the age of loneliness’
On false memory in marketing, nostalgia-baiting, & cognitive gentrification
— ‘Why Are You Like This?’ newsletter, Jul 2023
‘‘The Bear’ Season 2, and the Performative Professional Chaos Complex’
On the hypermasc myth that frantic anxiety is the organising principle of good work
— ‘Why Are You Like This?’ newsletter, Jul 2023
‘Picasso’s Clothes’
On the overlooked mastery of Pablo’s menswear
— Drake’s, Apr 2023
‘Stone’
On meeting Jean Briac in Barcelona, an artist of rock
— AC Momento, Feb 2023
‘Messi & The Mountain’
On Argentine genius, head-popping pressure, & transient hypofrontality
— AC Momento, Dec 2022
‘The Story Behind Nike’s 2002 World Cup’
An interview with designer Craig Buglass
— AC Momento, Dec 2022
‘The Quiet Revolution’
On Barça legend Sergio Busquets
— AC Momento, Nov 2022
‘Siempre Con Nosotros’
On Andres Iniesta, Dani Jarque, & Infinity
— AC Momento, Jul 2022
‘Interview: Jordan Henderson & Fran Kirby’
On leadership and learning to lose.
— Nike, Dec 2021
‘Marcelo Bielsa (and eels)’
On Marcelo Bielsa, & also eels
— AC Momento, Jul 2022
‘Huey Morgan comforted
me through a deluge of human waste’
I had plumbing problems and his radio show transported me from the faecal hellscape in my garden. It became the ideal soundtrack for my pandemic reality
— The Guardian, 2021
‘The Forgotten King of the Midlands
Zine Scene (1969–71)’
John Elvin went to Coventry City in 1970 with a
simple mission: to change the way football fans
viewed the humble match-day programme
— The Guardian, 2018